Our very own Beth Abell, Research Manager and Therese Eriksson, VP Sales – Media at Dynata will present ‘Power To The Viewer’, Exploring the Rise of Professional content on Consumer-Centric Platforms at the next MRG Conference on the 22nd July.

This collaboration project will bring to life the current shift in media owners seeking to prioritise access to their content on ‘consumer-centric platforms’ (like YouTube. Spotify, TikTok etc.) channels alongside their own platform assets.

The study looks to understand current consumer attitudes and usage as well as key content trends to help inform future platform strategies.

Check back here for a link to this piece of work!

You can still grab a ticket here: https://www.mrg.org.uk/events/273

See you there!