Bringing Insight to Life Through Creativity and Innovation

30th September 2025, 9am-12pm
Spiritland Productions, 9-10 Stable St, London N1C 4AB
Breakfast Provided
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Why Creativity Matters in Insight

In today’s fast-paced world, stakeholder attention is a limited resource. To cut through the noise, insights must not only be accurate, they need to be compelling, memorable, and actionable. That’s where creativity comes in.  This session explores how innovative outputs and engaging formats can supercharge the way insights are delivered and understood across organisations.

Hosted at the uniquely creative venue Spiritland Productions in King’s Cross, this session offers an immersive morning of inspiration, real-world case studies, and hands-on learning.

What’s on the Agenda?

The Welcome

Tom Kerr, AURA & Mark James, CEO of Differentology
Chair: Dan Brilot, Head of Growth, Differentology

Case Study 1: AXA Health “Change to Grow”

AXA Health rolled out a powerful, organisation-wide segmentation strategy, but the magic was in how they brought it to life. With beautifully designed persona pen portraits, engaging short films, infographics, and even “Top Trumps”-style cards, they ensured their insights didn’t just live in decks, they lived in the minds of their teams.

Presenters:
Paul Rieger (Differentology)
Katherine Lawson & Barbara Wright (AXA Health)

Creativity in Action: How to Make a Podcast

A short talk by Joe Haddow, Head of Production at Spiritland, on turning insight findings into podcast content, with tips from the pros, recorded right in the venue’s studio.

Case Study 2: Reuters Institute “The Rest is Podcasting”

An exploration of the growth of news and current affairs podcasts across the US, UK, and Norway. See how a qualitative research project transformed into a podcast and why audio storytelling can be an incredibly powerful tool for delivering insights.

Speakers:
Nic Newman (Reuters Institute, University of Oxford)
Paul Rieger (Differentology)

Creativity in Action: “How to Tell a Story”

Forget PowerPoint, this hands-on session led by Sue Storey (Senior Copywriter, Coffee Design) uses video and real examples to explore how storytelling captures audience attention and drives engagement.

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See you there! Sign up NOW!